What is Contrarian Thinking and what do we do?
We free minds and build bank accounts. We’re on a mission to help 1 million people become financially free and to create 100,000 small business owners.
We’re a digital education and media startup that has amassed 8 million followers in 3 years–and we’re just getting started
Our weekly newsletter is read by over 800,000 subscribers, which you can read here.
We also produce some of the best content in the finance category on our YouTube channel (and Instagram, Twitter, LinkedIn, and TikTok).
99% of our content is 100% free.
The other 1% is how we help people become expert deal makers so they can acquire a “boring business” that cashflows
We do this through our courses and a select, highly engaged community of over 3,000+ business owners.
We also have our own investment fund, Contrarian Thinking Capital, that invests in the businesses and tech that supports SMB growth and our own portfolio company, Main Street Hold co.
So, yeah, you could say we put our money where our mouths are.
Why our work matters …
The “Silver Tsunami” is in full effect, with Baby Boomers retiring and their businesses needing a succession plan.
Their businesses have been run for decades, many at a healthy profit, but alas, they have been overlooked by institutional investors.
And since many Millennials are focused on becoming YouTube stars and not wanting to own their parent’s landscaping company (even if it’s making millions) these Boomers are forced to either close or sell their business.
Therein lies our opportunity.
We call them “Boring Businesses”. They are your local laundromats, car washes, pool cleaning routes, handyman services, etc.–the unsexy blue-collar businesses that no one thinks about but everyone needs. And boy are they profitable.
But it’s not all about the benjamins
We believe our communities are a better place when our actual neighbor owns the Neighborhood Store and not a conglomerate.
We believe in Main Street over Wall Street.
We believe in thinking critically and cash flowing unconventionally.
We believe in our Contrarian Creed - the operating philosophy for our business (see below).
Position Overview
We're seeking an analytical and results-oriented Growth Marketer with 4+ years of experience in revenue operations and funnel optimization. The ideal candidate has a proven track record of implementing systems that drive measurable growth in both customer acquisition and revenue. You should excel at connecting marketing metrics to business outcomes and have deep expertise in marketing automation, CRM systems, and conversion optimization. KPIs will include cross-platform distribution metrics (impressions, followers, readers, subscribers), engagement, conversion, and overall revenue and LTV.
What You'll Own
- Design, implement, and optimize full-funnel growth strategies that drive measurable revenue impact
- Manage and optimize the lead qualification process, ensuring high-quality handoffs to our sales team
- Work closely with our paid media agency to ensure proper tracking, attribution, and lead flow from paid channels
- Build and optimize automated nurture campaigns that move leads through the funnel effectively
- Create and maintain dashboards that provide visibility into funnel performance and conversion rates
- Partner with our sales team (12 people) to identify friction points and implement solutions that accelerate deal velocity
- Continuously test and optimize landing pages, email campaigns, and other conversion points
- Monitor and maintain tracking infrastructure (pixels, UTMs, etc.) to ensure accurate attribution
What We're Looking For
- 5+ years of experience in growth marketing or revenue operations, with a proven track record of improving conversion rates
- Deep understanding of B2C sales funnels and the metrics that matter at each stage
- Experience working with paid acquisition channels (from an operations/tracking perspective)
- Strong analytical skills and comfort working with data to make decisions
- Expert-level knowledge of marketing automation platforms, Hubspot CRM system and Wordpress
- Experience in sales enablement or direct sales support
- Track record of implementing and optimizing lead scoring and qualification systems
What Makes You Stand Out
- Experience optimizing high-velocity B2C sales processes
- Strong testing methodology and experience running structured conversion experiments
- Technical understanding of tracking implementations and troubleshooting
- History of collaborative work with sales teams to improve processes
- Experience with revenue attribution modeling and reporting
Who You Are
- Results-driven with a relentless focus on revenue impact
- Analytical thinker who can translate data into actionable insights
- Problem solver who thrives on finding and fixing funnel inefficiencies
- Strong communicator who can bridge the gap between marketing and sales
- Self-starter comfortable in a fast-paced environment
- Detail-oriented with excellent project management skills
The Contrarian Creed
These are the words we stand by, live by and define what it means to be a Contrarian.
- People who say it cannot be done should not interrupt those who are doing it.
- Be a great f*cking human. Do what’s right even when it hurts
- How you do anything, is how you do everything.
- We do the dirty work.
- Your word is your contract.
- We are Archimedes, find your lever.
- Winners want pressure.
- We want your weird. Better weird than boring.
- Your job isn’t done until THE job is done. We work the problem.
- Assumptions are for assholes. Find the truth.
- Less words, more meaning.
- Even our notes are worth stealing. Make every creation a mini-masterpiece.
- Show me your results, not your intentions.
Want to become an official Contrarian? Awesome, here are the details:
Compensation
Salary: $110-140k base + results based performance bonus
Crew Benefits
All of these benefits go into effect on Day 1 of your employment with us.
- 100% Company-paid health, dental, and vision for Crew Members on day 1. Option to add dependents.
- 100% Company-paid Short and Long-Term Disability, Life, and Personal Accident Insurance
- On-time direct deposit pay 2x/month
- Option to enroll in a 401K via Fidelity
- Unlimited PTO Policy (with approval from your Direct Support) + 9 paid US holidays
- Learn expert deal-making and how to buy businesses with 100% free access to all of our course
Location
Austin, TX
Please note: This is a hybrid position that requires regular in-office collaboration in Austin, Texas. Applicants must be willing to reside within a 1-hour drive of Austin, Texas to be considered.
Type of Employment
Full-Time
About Codie Sanchez - Founder & CEO
Codie Sanchez is a formidable force in the world of finance, known for her bold, contrarian thinking, financial acumen and entrepreneurial prowess.
She launched Contrarian Thinking, the world’s first free-thinking finance and media company in 2020. In spite of the global pandemic it launched in, Contrarian Thinking has empowered thousands to take control of their financial destinies and become successful small business owners. This venture fosters a community of more than four million contrarian thinkers worldwide, teaching the tenets of financial freedom and supporting small business ownership. Codie’s latest book - Main Street Millionaire is already a New York Times Bestseller
You can read Codie’s full biography here.